Figure step 3 shows on the a scatter plot graph the main self-confident matchmaking between the quiddity concreteness out of meme parents therefore the cohesiveness and you will uniqueness of their generic qualities

Because the conveyed, meme families that were discovered to be the essential natural was plus men and women revealing unique content and you may means characteristics (R 2 = .83). Instance, “Too Damn Highest” exclusively works together with political facts, along with “Images of the day,” extremely times integrated one another visual and you may musical adjustments.

They screens three degrees of quiddity concreteness, exhibiting you to definitely meme family members with an incredibly obvious and you will concrete quiddity (an item or a particular profile) together with had a tendency to do have more cohesive and you will unique content, participation, and mode universal attributes. This new extraordinary higher millions of “Star Wars Son” exemplify this loved ones. The uniform visibility of one’s special blade from the majority out of circumstances offered so it meme relatives a concrete quiddity. But meanwhile, many of the days was in fact much like both from inside the this new universal form, contribution, and content characteristics, referring to the new seemingly book circumstances out-of fights.

Dialogue

Within research, we functioning a big-level study to analyze the brand new templates and formations underpinning Internet sites meme sites. All of our deviation area is a theoretical distinction between several forces you to definitely join internet memes along with her: the specific quiddities of one’s own relatives and also the common features of your own bigger meme people. I strived not only to offer a descriptive summary of such pushes, and in addition to spell it out the way they is pertaining to both, also to the structure out-of meme channels. Brand new results on the exploratory attempt donate to brand new literature on sites memes a number of theoretical and methodological domains, as described below.

Distinguishing common quiddity designs: Our very own data shown four variety of quiddities – target, particular profile, common profile, action, and you can terminology. The truth that action is actually the most frequent is specially sharing: In some instances, it shown the fresh embodied characteristics from sites memes, and therefore make on the shows of individuals who imitate other people about personal industries (Shifman, 2013 ). Imitating a hobby from inside the your individual way is mainly simple to do plus the concept is straightforward understand (Lewis, 2012 ). As a result, it could function as the a welcoming treatment sito gratis incontri internazionali for is oneself into the latest memetic replace.

Distinguishing the fresh popular (and you will periphery) of your own memetic sphere: We outlined the mainstream from meme society because of the outlining many popular content, contribution, and function popular features of well-known web sites memes as well as their period. Help earlier qualitative findings (Milner, 2012 , 2013c), it was learned that white male family and you may young adults had been the common members quite often. Popular society, dining, and the fresh new news have been the most common subject areas, when you find yourself political stuff try way less commonplace. These types of conclusions validate earlier conversations of “whimsical” gist from sites memes as well as their solid connection so you’re able to pop music community (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

The new cohesiveness and you will uniqueness regarding meme families: Considering the difference in quiddity and you will universal features, the fresh cohesiveness from good meme relatives when it comes to simple blogs, contribution, and you will mode isn’t protected. Our findings mean that regardless if meme group are generally cohesive, the degree of cohesiveness differs between parents. A central element that we seen to be coordinated with this particular variability is uniqueness, or length throughout the mainstream. The greater book an effective meme nearest and dearest is, the greater amount of the similarity of attributes certainly one of its occasions. Which looking for validates what we tagged while the individuality-cohesiveness pendulum: It reveals that the basic tension ranging from communality and you can personality underpinning users’ motives is additionally manifested from the networks regarding memes you to definitely they create.